预计出栏超7亿羽,2018年温氏将以发展肉鸡屠宰为

来源:http://www.jemmvision.com 作者:政策标准 人气:171 发布时间:2019-11-21
摘要:portant; word-wrap: break-word !important; word-wrap: break-word !im最近,温氏食品天猫旗舰店已经开张了,其目标用户瞄准中国近portant; word-wrap: break-word !im5亿的网购达人portant; word-wrap: break-word !im,

  portant; word-wrap: break-word !important; word-wrap: break-word !im最近,温氏食品天猫旗舰店已经开张了,其目标用户瞄准中国近portant; word-wrap: break-word !im5亿的网购达人portant; word-wrap: break-word !im,通过线上下单立刻可以品尝到健康、美味、便捷的温氏熟食产品。 portant; word-wrap: break-word !important; word-wrap: break-word !im自生鲜店之后,温氏正式布局熟食产品。这会是国鸡养殖企业切入终端的新途径么?

 

   portant; word-wrap: break-word !important; word-wrap: break-word !important; word-wrap: break-word !im布局熟食产业,温氏瞄准5亿目标客户 portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !im最近,温氏食品天猫旗舰店已经开张了,其目标用户瞄准中国近portant; word-wrap: break-word !important; word-wrap: break-word !im5亿的网购达人,通过线上下单立刻可以品尝到健康、美味、便捷的温氏熟食产品。 portant; word-wrap: break-word !important; word-wrap: break-word !im除了有常见的portant; word-wrap: break-word !im鸡肉熟食,还有鸡心、鸡肾、鸡爪子等portant; word-wrap: break-word !im副产品。温氏食品更是推出了portant; word-wrap: break-word !im礼盒装,真是送礼自用两不误。 portant; word-wrap: break-word !important; word-wrap: break-word !im从此,网购达人们只要回家打开微波炉,5分钟的时间,就能直接完成以前买鸡、杀鸡、阉鸡、烹调的过程。 portant; word-wrap: break-word !im portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !important; word-wrap: break-word !im2017 年,温氏启动生鲜布局。截止2017年底,温氏已经开设portant; word-wrap: break-word !im170 多家生鲜店portant; word-wrap: break-word !im,主要分布在广东的深圳、广州、东莞、肇庆、云浮。目前平均每间店营业额在 9000-10000 元/天。生鲜店以公司+店主的模式为主,目前温氏生鲜店业务未实现盈利,预计 1-2 年后可以实现盈利。 portant; word-wrap: break-word !important; word-wrap: break-word !im继生鲜之后,再次大手笔布局鸡肉熟食产品,体现出温氏portant; word-wrap: break-word !im向消费终端转型的坚定决心。 portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !important; word-wrap: break-word !important; word-wrap: break-word !im近3成国鸡养殖企业计划试水熟食鸡 portant; word-wrap: break-word !important; word-wrap: break-word !im从2013年开始,流感事件、环保、土地、禁活、食品安全等因素对国鸡产业造成极大挑战。温氏集团副总裁、养禽事业部总裁梁志雄认为,portant; word-wrap: break-word !im这些挑战将驱使行业企业要剖析行业发展状况及国家政策导向,重新明确行业未来发展方向。 portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !im据悉,portant; word-wrap: break-word !im2017 年温氏销售国鸡约portant; word-wrap: break-word !im8 亿羽,同比小幅下降。由于 2017 年上半年温氏淘汰部分种鸡,预计 2018 年国鸡出栏量将小幅下降,但仍会保持在portant; word-wrap: break-word !im7 亿羽以上。 portant; word-wrap: break-word !important; word-wrap: break-word !im未来,随着温氏屠宰产能的增加,温氏国鸡鸡养殖量将恢复,适合屠宰的国鸡品种占比将有所增加。 但portant; word-wrap: break-word !im温氏禽养殖板块将以发展屠宰为主,在屠宰产能布局跟上之前,国鸡出栏量不会有明显增长。 portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !im梁志雄认为国鸡养殖企业应走portant; word-wrap: break-word !important; word-wrap: break-word !im装备提升之路,portant; word-wrap: break-word !im提高生产效率;走生鲜营销之路,portant; word-wrap: break-word !im构建生鲜营销渠道;走食品发展之路,portant; word-wrap: break-word !im拓展终端市场portant; word-wrap: break-word !im。 portant; word-wrap: break-word !important; word-wrap: break-word !im2018 年温氏在国鸡板块的重点是进行转型升级,增加屠宰产能。portant; word-wrap: break-word !im温氏从 2017 年上半年开始发展屠宰,启动鲜品销售。目前温氏仍以毛鸡销售为主,未来光鸡、加工品份额将稳步提升。由于光鸡的销售利润低于毛鸡,未来温氏考虑扩大饲养一些如 817 等适合屠宰的品种,以提高屠宰利润。 portant; word-wrap: break-word !im portant; word-wrap: break-word !important; word-wrap: break-word !im由portant; word-wrap: break-word !im新牧网·新禽况开展的《portant; word-wrap: break-word !im2017生鲜鸡消费与国鸡产业转型调研》显示,将近3成的国鸡养殖企业考虑试水国鸡肉熟食等深加工业务。 portant; word-wrap: break-word !important; word-wrap: break-word !im随着国家社会发展,近年来,消费市场发生极大变化,消费者对安全、方便、快捷、美味的食品需求增大。食品市场空间巨大,盈利能力优于养殖端,养殖企业要向食品企业转型才能有更大的发展空间。 portant; word-wrap: break-word !im
 

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